Swiss-American fashion design graduate from the Institute of Fashion Design, University of Applied Sciences and Arts Northwestern Switzerland (FHNW). Based in New York City.
First started blogging about fashion in 2008, as a creative outlet and to learn and share about sewing techniques and projects. Took a break from blogging during college to focus on school.
FASHION IS FICTION.
That is my approach to fashion. As a culture we consume fictions in the form of books, movies and other media, but I believe through fashion we have the chance to participate in them in our daily lives.
I want to create clothes for petite women, who like to dress comfortably hyper-feminine, who like fashion to have a sense of humour, and who don't mind standing out.